Friday, November 2, 2007

Bullet Points and the Art of Presentation Maintenance

Ok this is a bit of a rant but I hope it is a helpful one. It seems there are generally three categories of presentations:

1. Those that have an excessive amount of information in them

2. Those that do not have enough information or it is not appropriate information

3. Those that are a good balance of slide content, speaker value and time

What is the point of having slides that go along with your message if the slides just repeat what you are saying? Worse yet are the 0nes that pre-peat what you are about to say so that you sound like you are just reading them to everybody? Bullet points are great when someone has taken the time to distill the message down to a couple of memorable takeaways. The most memorable takeaway will always be a picture. If you do not have a couple of takeaways your presentation will sound like one long list of unorganized information. So before you deliver a presentation with slides that each have 3 neat little bullet points on them and some animation scheme that is more interesting that your information ask yourself these questions:

Ø Would this information have been better received if I delivered via an intranet site, e-mail or bulletin board?

Ø What value am I adding to this information by delivering it in person?

Ø Should this message be delivered by someone else (am I the authoritative source on this subject)?

Ø How much of this information do people actually need?

Ø Is this information appropriate for everybody in the audience?

Ø How will I know I accomplished what I set about to communicate? (How can I measure the impact?)

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